ABOUT

Led by ECD Alex Wadelton, we reinvigorated the identity of cricket and how it feels for young players today. Moving away from the stuffy, traditional perspective and tapping into why we all love cricket. The pick up, back yard, in the street, on the beach, with a bin, play anywhere feeling of cricket.

This rolled out nationally alongside over 300 assets and materials for clubs, organisations and cricket clubs across the country to encourage kids of varying ages to get involved and play for the love of the sport