ABOUT

The Department of Defence engaged the team to research, design and develop the marketing and engagement strategy, as well as the attraction and recruitment concept and campaign to build the Department's recruitment presence across Australia for Graduates and the Entry Level programs.

This marked a significant change from the previous campaigns and strategies of the past. The work saw Defence gain significant ground, and increase across all metrics in engaging effectively across new, and future grads. Including becoming the #1 graduate recruiter for the year, as well as increasing applications by 71%.