About me
Results-oriented Content Director with over 8 years of experience delivering innovative content strategies for top South African brands. Skilled in leading cross-functional teams to develop and execute engaging campaigns across digital platforms and social media. Expertise in influencer marketing, content creation, and campaign optimisation to drive brand growth. Proven track record in using data analytics to refine strategies and improve performance metrics. Adept at building and maintaining strong client relationships to ensure satisfaction and long-term success. Experienced in managing media budgets, social media management, and performance reporting. Recognised for leadership in creative direction and team management. Passionate about delivering impactful content that resonates with audiences and drives measurable results.
Skills
Account Management, Advertising, Analytics, Artist Management, B2B, B2C, Brand Management, Campaign Planning, Content, Content Management, content strategy, Creative Direction, Data Handling / Processing, Digital Strategy, Influencer Marketing, Live Event Filming, Management, Market Research, Marketing Strategy, Media Planning, Negotiation, SEO, Social Media, Team Management
Sector Experience
Advertising, Banking, Beauty, Beverages, Call Centre / Customer Services, Education, Entertainment, Event Organisers / Management, Finance, FMCG
Awards
Cannes Lions - Shortlist, Cannes Lions - Silver
Clients
Absolut, Adidas, Colgate, Edgars, el Jimador, Firstwatch, Google, Hisense, Hollard, Jack Daniels, Jameson, Lucky Star, Metropolitan, Nandos, Nedbank, Russian Bear, Safaricom, Standard Bank, Stretton's Gin, TikTok, Uber, UCT, WCED, WWP