Jason Gold
Senior Art Director
ABOUT
This latest chapter of Hennessy’s Wild Rabbit campaign tells the story of Maurice Ashley, the world’s first Black chess grandmaster – a story of Black brilliance and, above all, the power of the mind. The film depicts Maurice’s ascent from wide-eyed rookie to grandmaster, transporting us into the world of ’90s Brooklyn as he hones his skills among the Black Bear School of Chess. But what begins as a chronicle of the harsh lessons of defeat becomes a voyage into the different layers of Maurice’s mind and a story of the journey he must take deep within himself to become a champion.
MADEIT CREDITS
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HennessyClient
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Alexander NowakGlobal Head of Art -

Christina FeniGroup Data Strategy Director -

Connor HaganAssociate Producer -

Daniel WolfeDirector -

David DrogaCreative Chairman -

Dean ChallisHead of Communications Strategy -

Delphine McKinleyGroup Comms Strategy Director -

Drew SimelStrategic Director -

Emily BergerCopywriter -

Justin ClagetteBrand Strategist -

Kamall CollinsArt Director -

Mariel MinerSenior Communications Strategist -

Mike LadmanMusic Supervisor -

Paul WattsEditor -

Q DepartmentMusic -

Ruben MercadalAssociate Director of Film -

Ryan McDaidStrategic Director -

Ryan ReynoldsSound Designer -

Second ChildPhotography -

SomesuchProduction Company -

SoStereoMusic -

Ted MeyerSenior Copywriter -

Thom GloverCreative Director -

Tim GordonCo-Chief Creative Officer -

Whitney VoseTalent Business Affairs Manager -

Will DavieHead of Strategy New Business -

The MillPost Production Company -

FramestoreColourist -

Droga5Advertising Agency -

The QuarryEditing Company -

Felix RichterCo-Chief Creative Officer -

Wave Studios NYSound Design & Mix -

D&AD -

Jason GoldSenior Art Director