Jason Cook
Executive Creative Director
ABOUT
YKK, the largest zipper manufacturer in the world, came to us to help them concept and execute an art film to announce the release of their new round zipper Click-Trak technology. In the film we explore the old square zipper as a 2D aesthetic, and the new Round zipper as 3D. We showed the visual evolution of the square to the round in bold and graphic compositions and animations. We celebrated the circle in fun and playful ways while also creating sequences that visualized how easy the Click Trak technology is to use.
MADEIT CREDITS
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YKKClient
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FlavorAgency
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Andy BeckerDesign -
Darren JaffeEP -
David DoAnimator -
Jean HwangDesign -
Maithy TranAnimator -
Meira KimDesign -
Jason CookExecutive Creative Director -
Ella YoonArt Director
Back to YKK Click Trak project
Peter Dean FRSA
Founder, Novagram
United Kingdom
The Artist as Photographer
Shooter, Ken Gerhardt Photography
South Africa
Mikel Muruzabal
Owner, Mikel Muruzabal Studio
Spain
Leo
Art director and Motion Graphic Designer, Freelancer
Brazil
Yingbo Qiao
Creative Director at Sparrow San Francisco
United States