Jarrad Harvey
Design Director
ABOUT
Michael Fish created a phenomenon in the 1960s with his boutique Mr. Fish, dressing the social elite of London, from royalty to rockstars - including Mick Jagger, David Bowie, and even creating a boxing robe for Muhammad Ali.
Today, Mr. Fish produces a range of beautiful Ready-to-Wear shirts imbued with a whiff of 60s flamboyance. And for those with desire for something dandy, Mr. Fish also offers a fully-bespoke service.
Being a Heritage English brand the task was to bring the story and unique range of garments into view of a modern audience. We developed a high profile brand for high profile clients. The focus was on creating a sophisticated look that was true to it's flamboyant history and quirkiness.

Back to Mr. Fish brand development project
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