Jarkko Mattila Art Director

ABOUT

In order to continue the Sweet side of things concept Bulgarian pop group 4D was asked to promote the new Mura wafer once again. The idea was to communicate attractiveness of the product while not being too serious about it. As a result, one of the goofiest key visuals. I even ended up painting the product to emphasise the mood.

The original concept was to create 4 different portraits but in the end we ended up doing just one.

Work performed:

Art Direction
Concept
Composing
Retouching

MADEIT CREDITS

  • Nestle BulgariaClient

Who pooled - Nestle ® Mura Dark Peanuts kv