Jarkko Mattila Art Director

ABOUT

Personal project

Updated Concept design for the world's smartest toothbrush. You.

Due to lack of some tasty cash this little bird never left my desktop. So I figured out, why not to share it with the rest of the creative community.

Inspiration by ZAZ Je Veux

Fun fact:

In Finland taking an annual trip to the dentist (age 7-15) is something what they call mandatory. And there you go, happily brushing your teeth after taking a purple pill which colors your mouth. Job well done, you think, but then the dentist points out the places which are still stained by that purple pill. Repeat until you're clean and good to go. Also the visit includes checking for holes and such.

Idea:

Now that smartphones and such are almost mandatory items, not to mention all kind of health gadgets. I figured out why not to extent that line to our teeth.

Keep tracking how you brush your teeth, build a 3D model of your teeth and share the information with your dentist.
Play the guitar, violin or play a game. The toothbrush records and transmits the movement to the dedicated smart phone application.

Work performed:

Concept
Product design
Packaging design
3D
Retouching
...
Everything

Note to myself:

Stop fooling around and get a job.

Bluewave Concept Design

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