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One-third of Brits ages 20-30 don’t have a living room in their flat. No space to hang out with friends means no space for spontaneity. Absolut Vodka & Sprite is planned for the unplanned, so we created an unplanned hangout where Londoners least expected it… on our billboards.

As they exited an off-licence, Londoners discovered Absolut Vodka & Sprite billboards that doubled as picnic blankets. People could pull off a blanket and enjoy an impromptu hangout with friends in the neighboring park.