ABOUT

Working closely with key stakeholders from the development team, architects, and hotel operators, Agency Mars produced a brand system that brought the vibrance of the local area into the hotel.

Layered images of street art, textiles and local landmarks were used to create a master graphic for the hotel. The graphic forms the backbone of the brand, and is used throughout the hotel’s marketing collateral. Framed images of street art from Brick Lane are also used in the hotel bedrooms to complement the contemporary brand and interior design.