ABOUT

Family Dental Care are an NHS dental practice based in Chessington. With many NHS practices in the area, all seemingly offering the same services, it is hard for new patients to make an informed decision as to which practice to choose.

Brief: Make Family Dental Care the practice of choice in the area - more than just your average practice.

Solution: A strong visual identity, made up of logo, colour scheme and imagery gives Family Dental Care the professional, educational and friendly persona that the local population can identity with, and feel happy approaching with any dental issues.

Managing their online social presence and other design communications helps reinforce this persona, with regular advice and commentary on dental issues in the media.