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NatWest – Energy Audit Explainer Video
During our collaboration with In The Dark, a production company specializing in corporate and online video content, Jarbrain was brought on as a Storyboard Artist, Graphic Designer, and Motion Designer to develop an explainer video for NatWest Bank.

The video aimed to promote their Energy Audit Service, helping businesses reduce energy costs and adopt sustainable practices.

Project Scope & Challenges
The visual style followed a 3D isometric design, requiring smooth transitions between scenes and a consistent visual language. Using Element 3D in After Effects, we animated a cube that moved between scenes, serving as the central device guiding the narrative.

As the project progressed, the script evolved based on client feedback, requiring updates to both the storyboards and scene compositions. To ensure a clear visual structure for animation and text placement, we built the storyboard panels in Photoshop, refining the framing of content and ensuring key information was displayed effectively on screen.

To adapt to these evolving requirements, we:
- Reworked storyboard panels in Photoshop, ensuring that content and text placement were optimized for clarity and engagement.

- Structured and organized the full storyboard in InDesign, streamlining the production workflow.

- Designed new vector assets in Illustrator to refine updated scenes while maintaining consistency with the isometric visual style.

- Converted 2D elements into 3D visuals, such as transforming a flat chart graphic into a dynamic 3D representation to better illustrate key data points.


Collaboration & Impact
Although Jarbrain led the design and animation aspects of this project, we worked closely under the direction of a producer and director, collaborating with the client to refine the script before production.

The success of the initial video led to the commissioning of a second video, for which we developed the storyboard. However, due to budget constraints, the production company completed the second video in-house.

The final video effectively conveyed NatWest’s message and showcased the benefits of their Energy Audit Service. The engaging motion graphics and isometric animations helped businesses understand how they could save money and improve sustainability.