ABOUT

This Project is called "Liwanag ng Pasko Promo", (Christmas Promo) under ABS-CBN's Sales and Marketing Department. The company does a regular promo project every Christmas for the loyal televiewers of the TV Station. Wherein in the comapny does a tie-up for different sponsors from our beneficiaries. AT first well have a promo plug for our televiewers what are they ultimate wish for this coming holiday, From that we have a research group, they will be responsible for screening the subjects as benificiaries and they will present it to our team and with the promotional team we will have a presentation of atleast 12 beneficiaries that will suit the Sponsors concern to tie-up with the different products. The Team will have a pre-prod and then will finalize the shoot. our research for beneficiaries is done nationwide. Aide for the sponsored package that will be awarded to the benificiary, we will also give an cash honorarium for the beneficiary.