ABOUT

For decades, infrastructure barriers have slowed progress in the fight against cancer and the development of potent immunotherapies. 
The US-based Parker Institute for Cancer Immunotherapy (PICI) breaks down these barriers and focuses fully on this durable and promising treatment.

Approaching its 10th anniversary, PICI was at a pivotal moment in its history to strategically elevate its brand and broaden their donor and partner engagement, and to align their identity with their ambition to accelerate scientific breakthroughs.

I worked with a small team of designers at BX in New York to create a more contemporary visual identity, and to future-proof PICI’s brand for its second decade.