ABOUT
Aperio is a globally operating firm providing decisive business intelligence to financial institutions, corporates, individuals and government organisations. The information they provide is frequently relied on for critical business decisions at the highest organisational levels.
Celebrating their 10th anniversary in 2024, Aperio set out to refocus their business approach and broaden their offer.
A refreshed brand strategy, and a new visual identity and web portal was needed to help signal the change and prepare the company for expansion into new markets and business territories.
I was hired to advise the Aperio leadership team to evolve the brand strategy and create the new identity system and website design. Working closely with the CEO and Aperio’s marketing and web departments, I delivered the branding system and website design that launched in 2025.

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Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Cip Dudas
Illustrator, Freelance
Romania
Creativepool
United Kingdom