ABOUT
The big screen remains one of the great canvases for advertising creativity. And BBDO made the most of a recent AT&T brief for cinema spots—by crafting a pair of entertaining ads that are conceptually fun and executed to perfection.
The 90-second spots, which will run in theaters nationwide before movie previews (under AT&T's new partnership with National CineMedia), rely on some pretty serious plot twists—which are better when you don't see them coming.
MADEIT CREDITS
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AT&TClient
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Adam ArkapowDirector of Photography -
Alex MoralesAssistant Editor -
Alina KuleszaSenior Media Director -
Allie KnillAccount Team -
Angela JonesHead of Integrated Planning -
Anne LaiHead of Production -
Atticus RossComposer -
Ben ElkaimAssistant Editor -
Ben ElkaimAssistant Editor -
Bruce McCloskeyProduction Designer -
Chantal VillainMedia Director -
Chris AnthonyProducer -
Chris O'BrienAssistant Editor -
Colin VidkaDirector of Project Management -
Dan KenneallyCreative Director -
Daniel WolfeDirector -
David CuccinelloExecutive Creative Director -
David LubarsChief Creative Officer -
David McKenzieAccount Team -
David PovillExecutive Creative Director -
David RolfeHead of Integrated Production -
Doug WalkerAccount Team -
Erica ThompsonExecutive Producer -
Habin SemaanAssistant Editor -
Habin SemaanAssistant Editor -
Holly VegaExecutive Producer -
Jami SchakelVFX Producer -
Jamie Lynn PerrittProducer -
Jason KrebsComposer -
Jeff FiorelloExecutive Producer -
Jeff McDougallExecutive Producer -
Jessica CoccaroExecutive Producer -
Joel SimonComposer -
Julie CollinsGroup Executive Producer -
Justine CortaleProducer -
Karen O'BrienLine Producer -
Kat HamiltonSupervisor OOH Investment -
Kevin BrehenyProducer -
Kevin MulroyCreative Director -
Mac RussellCommunications Planning Director -
Matt MacDonaldGroup Executive Creative Director -
Maura WoodwardExecutive Producer -
Mercedes AllenHead of Production -
Mike DalzellHead of CG -
Mike MarinelliSound Engineer -
Morgan JohnsonSound Designer -
Nathan KilSound Designer -
Nathaniel MorganComposer -
Nicky BarnesExecutive Producer -
Pat SullivanProducer -
Paul WeissSound Engineer -
Rachel GlaubHead of Production -
Rachel NairnAccount Team -
Ralph PardoPresident -
Rich OrrickEditor -
Shawn LacyManaging Director -
Simon BourneTelecine -
Steve RogersDirector -
Steve RosenSound Engineer -
Sue TroyanSenior Executive Producer -
Tim DaviesECD/ Partner -
Tim MasickTelecine -
Tim NashFounding Partner -
Tom LindsayEditor -
Tom MartinLine Producer -
Tom TownendDirector of Photography -
Vanessa HartleyGroup Director OOH Investment -
Greg HahnChief Creative Officer -
Jane DilworthExecutive Producer -
Cannes Lions Winners 2019 -
Kelly BayettExecutive Producer