About me
I'm a Creative and Brand Leader with over a decade of agency experience across brand strategy, experience design, and creative direction. I help organisations translate purpose and ambition into clear, distinctive, and meaningful brand experiences — from strategic frameworks to compelling visual and experiential systems.
At Interbrand, I lead creative teams in developing integrated brand solutions that connect strategy with design impact. Acting as the interface between brand strategy and creative implementation, I ensure ideas are not only conceptually strong, but also executable, scalable, and effective across touchpoints.
Known as a people-centred leader with an empathic approach, I combine strategic clarity with hands-on creative craft. I thrive at the intersection of thinking and making, bringing clarity to complexity, solving brand challenges with elegance and insight, and mentoring creative talent to do their best work.
Throughout my career, I've shaped comprehensive brand identities and experiences across B2C and B2B sectors, working with global and regional brands across industries.
Selected clients: Jägermeister, Porsche Motorsport, Bentley, Hyundai, Zalando, Borealis AG, Holcim, Allianz, O'STIN, Boehringer Ingelheim.
I'm always open to connecting around brand innovation, experience design, creative leadership, and building strong, collaborative teams.
Skills
Account Management, Brand / Logo Design, Brand Stategy, Branding, Business Development, Creative Direction
Sector Experience
Automotive & Mobility, Beverages, Construction, FMCG, Healthcare, Lifestyle, Luxury, Retail, Technology, Travel & Leisure
Awards
German Brand Award, German Design Award, Red Dot Award - Red Dot Award