Jan Propach
Executive Creative Director
ABOUT
OREO changed its recipe, with more cocoa and less sugar, making it tastier than ever. Convincing people to try the new flavour was a challenge. So, we teamed up with one of the biggest cinema hits of the year, A MINECRAFT MOVIE, to create an unmissable tasting experience. In MINECRAFT, nothing is round, so fans had to bite the new OREO into a square, taste the new recipe, and scan it to enter an AR game. After anticipated popular demand, we designed and launched a Limited Edition Square Cookie.
MADEIT CREDITS
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Ádám TöröcsikCG Producer -
Agnes HirProduction Manager -
Alexander CorralCopywriter -
Alexander CorralArt Director -
Beatrix ImreiProduction Lead -
Bob FryerCEO -
Bruno FonsecaArt Director -
Camilo SupelanCG Producer -
Chris LumsdaleCG Lead -
Corinne MalsertStrategist -
Dennis MayChief Creative Officer -
Dorottya PirosProduction Manager -
Elvira Fernández RuedaAccount Manager -
Eva ChanAccount Manager -
Evdoxia SardiCG Producer -
Gabriel AredêCopywriter -
Gabriela GuerraSenior Copywriter -
George RoyceCG Lead -
Gustavo NevesSenior Copywriter -
Ian GuimarãesCreative Director -
Jamie WathenCG Producer -
János CsábiCG Producer -
Juan ApesteguiCG Producer -
Manuel FalconProduction Lead -
Marcelo SegutiArt Director -
Marko WerthCreative Director -
Matthew GiffordCG Lead -
Miguel Paz ChagoyaClient Partner -
Pablo SotoCG Producer -
Patricia Boto MarquezArt Director -
Simon WilliamsCG Lead -
Stephanie RuppAgency Business Director -
Tamás SzabóCG Producer -
D&AD -
Jan PropachExecutive Creative Director
