ABOUT

Background
Everyone loves to unlock hidden features and the easiest way to do it is by using cheat codes. A sequence of combinations that allow players to unlock special items in the game that are not available through standard play. To announce the partnership between OREO and Xbox, we decided to use cheat codes to create a whole new gaming experience.

Idea
For the first time in Europe, OREO launched 6 different embossments inspired by the Xbox controller buttons. Beyond the new design, the cookies got an innovative role allowing players to create unique cheat codes. Consumers were able to create combinations to unlock exclusive in-game content within the biggest game franchises.

This is how it works
1. Access the website
2. Scan the cheat codes with the real cookies
3. Unlock exclusive in-game content