Jan Bonnevier Marketing Director

ABOUT

Despite Finland’s progressive parental leave policies, 88% of leave days are taken by women, with financial pressures discouraging fathers from taking their share. This reinforces gender inequality at home and work.
To address this, we created the Parental Leave Mortgage—a first-of-its-kind product allowing parents to pause mortgage payments during leave, with no costs. By removing a key financial barrier, it made leave more equitable, encouraging fathers to participate and giving families financial freedom to choose what works best.

MADEIT CREDITS

  • NordeaClient
  • Andreas DahlqvistChief Creative Officer
  • Eddie D'SaCEO
  • Jesper Sommer SchjølinStrategy Director
  • Kai HeinonenProduction Artist
  • Kalle WallinCreative Director
  • Kristian SkjoldborgArt Director
  • Lauri FerrerClient Director
  • Maaretta KalliokoskiMarketing Lead
  • Markus MalmbergCopywriter
  • Pernilla BergClient Director
  • Pia StenbergProject Director
  • Simon HigbyCreative Director
  • Tiina LeppänenMarketing Lead
  • Tim Fremmich AndresenCreative Director
  • Tuija ElovaaraProject Director
  • * Jan BonnevierMarketing Director
  • * Niels Hjorth-LarsenCreative
  • * D&AD

The Parental Leave Mortgage

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