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Cardiff University asked us to help them present their research into mental health services for children and young people. Our approach kept the real people affected by these services front and centre while proving that you don’t need flashy animation or a wide cast of characters to create an effective and emotional narrative.

Something as large and complex as mental health needs a clear message for the audience to connect to and act on. Stock imagery and a youthful visual style helped us share how young people are struggling and emphasise why it’s up to adults to help them.