ABOUT

We were asked by Careers Wales to help them inform and engage parents, about the kind of opportunities available to their children, aged 8-13. We needed to show parents that this wasn’t their mum’s Career Wales, and that the organisation can really help with children’s transition into adulthood.

A 4-minute film distributed across social media, used animation coupled with a lively, humorous script to show diversity, create human connection and a personal feeling to inject new life into Career Wales.

MADEIT CREDITS

Who pooled - Careers Wales | A guide for parents