ABOUT

Wild Tomorrow Fund asked us to create a website to pay for a newly purchased land on Africa's Elephant Coast. The goal was to try and get previous donors who had donated larger amounts to sponsor the land and allow them to name the sections of the corridor.

Although the tactic of only going for larger donations seemed odd at first, this was something that some of their prevous donors had asked for: "An opportunity to make their mark on wildlife conservation".

The site was launched password protected, and invite only. Only prevous donors who had donated larger amounts of money in the past 5 years got invites to the site. There was also no upsale or way to donate on the site, just information about the project. The perspective donors were given a way to contact the director of WTF directly to pledge their support.

The site has only been up for a week as of August 6th, and all expectations have been smashed raising $1.3 million of their $2 million dollar goal in that short period of time.