ABOUT

As a first-time Top Olympic Partner (TOP), Intel wanted to stand out amongst other tech giants like Samsung, Panasonic, and GE. But instead of just making ads, Intel brought its own technology to the games. Using its Shooting Star drones, Intel created a tangible way to experience the power of technology and innovation. Drones are more known for commercial applications for industries such as Film, Agriculture, Construction, Energy, and Utilities. Intel’s drone light show service utilizes lightweight Shooting Star drones outfitted with LEDs to create a new entertainment experience that we provide as a service to partners. Each show is a custom undertaking: new animations, fleet counts, and piloting challenges are just a few details that our in-house team manages from beginning to end.
Intel staged its most ambitious drone light show to date to illuminate the Opening Ceremony of the 2018 Winter Olympics in PyeongChang, South Korea. Over 1,200 Intel Shooting Star drones flew in formation, setting a Guinness World Record in the process.Intel’s primary target for this light show was Olympic fans and drone enthusiasts. Through a record-breaking light show, the team had aspired to create an Olympic headline heard around the world, well before the actual games began.