Jamie Buckingham Broadcast Art Director


Visual content studio Coffee & TV were commissioned by McCann Velocity (the dedicated, specialist agency created for Vauxhall Motors by McCann Worldgroup) to produce an animated short for the latest Vauxhall campaign. The studio’s team of artists and animators, were tasked with realising an original script from McCann Velocity, which plays on the traditional Jack and the Beanstalk fairy tale by telling it backwards, to highlight the benefits of Vauxhall’s reverse camera functionality. The work is one third of “Backwards Stories”, a pan-international series of three 50-second films for Vauxhall in which Cinderella is retold by a Brazilian production team and The Ugly Duckling recreated by a studio in Spain.


  • VauxhallClient
  • Adam LindseyCG
  • Adrian BotanCreative President
  • Adrian RussellCG
  • Amy HeyesCG
  • Catherine ElvidgeCG
  • Charlotte HopkinsAgency Producer
  • Chris RobertsonExecutive Creative Director
  • George NeaveCOLOURIST
  • Jonny GrewCreative Director
  • Martin AllanCreative Director
  • Nick CooperExecutive Creative Director
  • Pablo CamareroArt Director
  • Rafael MerinoHead of Art
  • Richard CostinCG
  • Steve WaughART DIRECTOR
  • * Jamie BuckinghamSenior Art Director
  • * Alberto EspejaCopywriter
  • * Alannah CurrieProducer
  • * Eduardo BattistonExecutive Creative Director
  • * eurobestAwards Body
  • * Coffee & TV
  • * Miguel BemficaChief Creative Officer
  • * Joe IvoryCopywriter
  • * Vince McSweeneyChief Creative Director
Project featured: on 1st March 2021

Vauxhall - Backwards Stories