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Visual content studio Coffee & TV were commissioned by McCann Velocity (the dedicated, specialist agency created for Vauxhall Motors by McCann Worldgroup) to produce an animated short for the latest Vauxhall campaign. The studio’s team of artists and animators, were tasked with realising an original script from McCann Velocity, which plays on the traditional Jack and the Beanstalk fairy tale by telling it backwards, to highlight the benefits of Vauxhall’s reverse camera functionality. The work is one third of “Backwards Stories”, a pan-international series of three 50-second films for Vauxhall in which Cinderella is retold by a Brazilian production team and The Ugly Duckling recreated by a studio in Spain.