James Benn
Head of Creative
ABOUT
'Go Shorrrty' for Sweaty Betty is all about sharing the joy of summer sunshine and freedom of moving your body in shorts.
There’s often stigma associated with the female body, skin and confidence when wearing shorts. This was a call to arms to embrace the shorts collection (across Run, Yoga, Studio and Live categories) and to live out a ‘ready for anything’ attitude.
MADEIT CREDITS
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Sweaty BettyClient
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GUNG HO CommunicationsAgency
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Kirsty HindSenior Creative Producer -

James BennHead of Creative




