James Benn
Head of Creative
ABOUT
Launching Hunter’s new waterproof collection in time for April showers. A water world was created to show off the collection’s unique properties and launch a new silhouette of the boots for the first time in 25 years.
To drive engagement a stunt was created called ‘Break in case of Downpour’ to invite festival goers to try out the new boots by breaking a Hunter box in various tactical UK locations.
MADEIT CREDITS
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Hunter BootsClient
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GUNG HO CommunicationsAgency
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Gareth DaviesChief Creative Officer -

James BennHead of Creative


