ABOUT

McDonald's needed a way to enhance their book giveaways as they just weren't as popular as toy based, big license offerings.

We created an interactive storytelling experience that listens as you read and reacts to where you are in the story. It helped that we had the amazing imagination of Roald Dahl to springboard off. The app triggers sounds, vibrations, and colours, contextually relevant to where you are in the story as you read aloud.

The project brought in more downloads than that of the traditional big movie license, making it the most successful book giveaway for McDonald's yet.