ABOUT

A Campaign to highlight the properties around Orlando Florida was to be created. the Target audience was families with Young Children as most holiday-goers would be planning to visit Disney World. The Proposal had to suggest that you would get better holiday satisfaction by staying in a Home Away rental over a Hotel.

I Pitched an idea to use a 2.5D effect - Creating a moving animation out of a still image - Focusing on children on the trip and the wording "Fast-track" in alignment with the incentive of gaining fast track access like in theme parks.