ABOUT

Shortly after Blaze launched their redesigned site, they sought to update the packaging design for the Laserlight sleeve to be more consistent with the new look. The resulting design shares a similar visual language: sharp contrast, sophisticated typography and a quiet, understated use of imagery.

The brochure was commissioned to highlight a study showing the significant safety benefits of using a Laserlight, and was presented to business leaders in the USA. The cover uses a photograph I took of tarmac to resemble a dark road.