James McNaught Graphic Designer

ABOUT

This project was a response to a brief to promote environmental awareness among teenagers. The posters use idiomatic phrases which can be seen to focus on different environmental issues. 'Sticky Situation', referring to oil spills, was accompanied by text on pollution; 'Dirty Talk' alludes to waste; and 'Remember our Roots' reminds the viewer of global warming. The type itself is made from unusual materials (Marmite, bottles, tin foil and soil) to visually reflect the phrases.

MADEIT CREDITS

  • Agence de l'environnement et de la maîtrise de l'énergieClient

Who liked - ADEME Environmental Posters