The goal with Outlaw was to create a new personality in the rock media market that serves a fanbase currently not catered for on this scale. Outlaw is for rock music fans who appreciate the greats but also have a keen eye on the emerging talent. A respected brand that is built on quality, integrity with one eye on the nicer things in life and the tales that come with them. Features focusing on trailblazers young and old, people with a unique talent to buck trends and do things their way. Stories that are colourful, full of life and laden with rock’n’roll weight. That is the Outlaw way.