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Brand & Logo Identity
An urban music group, — the name of the group call themselves VIP — has always been in partnership with other musicians in various events. It was in 2014 when the group decided to search for a update of their own branding identity. Keywords associated with VIP — Cigars, Tuxedos, Whiskey bottles, crest.

In the creation of the logo, the concept was to create a design that resembling tuxedos suit, which was simply constructed by performing some minor type changes, making it more characteristic without losing its elegance and preserving parts of its original appearance.

Following the proposal I developed the logo & brand with a mixture tradition typeface, that incorporate a preserving of classic and elegantance, along with a font Landmark Regularperfectly fitted this bill which best encompasses a blend of traditional features with classic modernism.