ABOUT

Southern Estate wanted a brand required a bolder corporate identity allowing the Group greater visibility, while also increasing opportunities for cross-selling. The client wanted the brand to be differentiated in the minds of the target audience. They wanted to stay way from something being cartoon looking or  intensely graphic logo. We want something that is more professional and business-like. Facing competition from well established real estate brands, my major task, was to analyze a core set of real estate industry peers and uniquely introduce the brand's new vision through its identity.