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A rebrand and marketing campaign of Feel Good Drinks. It’s aim being to promote the drink using it’s health related selling points of ‘no added sugar’ and ‘only natural ingredients’. The primary target audience was 12 to 24 year olds living in the UK.

The drinks labels and poster humorously parody the concept of ‘feel good film’ posters and portray fruits as the film stars. The open-air backdrops depicted in each scene were chosen to evoke the healthy connotations of nature and the outdoors.