ABOUT

Create branding, tone of voice and style guide prior to the launch of a pan-European MVNO (mobile phone) brand - JOi Telecom. Drafted website content, sales tools, staff training materials and in-life customer communications in line with the JOi brand, after having worked with marketing team and product developers to identify customer personas and with legal to ensure compliance. Once launched, ensured brand consistency was maintained across all content and used metrics to report on customer comms to ensure return on investment. This communications strategy was key to the brand meeting aggressive sales targets within 6 months of launch.