ABOUT

The brief was to create a recognisable brand relevant to both the name and the industry. I simply created the typography of the name from manipulating a wire/cable. Using the natural, soft curves of a cable the name comes across more welcoming and friendly than it would if the letters were sharper. This was ideal as it matches the personality and professional relationship that the duo offered.

I took the style and name and applied it to the letterheads to create a simple yet creative brand feel with the wired cable flowing across and around the page. Along with shading in the design I used a Spot UV to highlighted the logo to and emphasise its 3D appearance. The corners of the business card were curved to follow the formula of the logo.