ABOUT

Design & Direction for a supportive social network for runners.

The Running Bug collaborates with many high profile brands to bring great oppurtunities to it's users.

TOMTOM

Below is an example I designed for a collaboration with TomTom, promoting the new Cardio watch by giving users the chance to win one. To enter, users had to upload a photo or message explaining why they love running, including a bespoke hashtag.

THIS GIRL CAN

The Running Bug partnered with Sport England’s 'This Girl Can' to launch the #1milechallenge, which requires women to move for a mile by performing any activity.

The user had to record a short 10 second video clip on their phone saying they’ve done the challenge, before nominating three friends to do the same.

I created a bespoke hub which allowed users to upload video directly to Wistia, then feeding back into the hub.

PUMA

The PUMA Points Challenge was an iteration of the PUMA PB Challenge, which allowed members to log and score points for their respective teams which all added to a weekly total.

By 'gamifying' running, members were spurred on to support their own team members and see how their own runs contributed to their personal and team totals.

Points were awarded for distances, amount of runs in a week, minutes run etc. Prizes were awarded to the winning team and individual team members based on performance.