ABOUT

The 1990s laid the foundation for the 21st century’s digital economy, driven by founders of Netscape and supported by President Bill Clinton’s vision for the internet as a commercial frontier, transforming the internet into an advertising-driven landscape. But for this revolution to succeed, it needed a generation that aligned with its goals—enthusiastic about consumerism, social reward, and the commercial culture of the digital world. For that it was necessary to manufacturer a generation. This was not Generation Y.

So, what happened to Generation Y?

Generation Y bridged the change into the culture of Millennials while holding onto values they inherited from Generation X—authenticity, anti-commercialism, anti-conformity, and political scepticism. Values which underwent erosion during the revolution to the digital economy, where Gen Y were sidelined and merged into the later the broader Millennial group.

In this video, I've explored how the 21st century’s culture was shaped by a deliberate project during the 1990s by the private sector and government to create the digital economy in the 21st century, why Generation Y were sidelined in the process, and why their generational attitude has become more relevant than ever in wake of disillusionment of today's digital landscape.

???? video by James Dazell