James Woods
Executive Creative Director
ABOUT
The shipping industry transports millions of tons of frozen food every year. Vital for food access but comes with an environmental cost. The industry has to address its relationship with sustainability.
DP World is a global shipping company with huge responsibility, so our idea had to action-centred with huge impact potential.
We presented data showing that raising the temperature for the cold chain by 3° wouldn't harm the food but would be transformative for the world outside.
To make the change possible, we encouraged adoption across the chain, turning competitors into partners.
MADEIT CREDITS
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DP WorldClient
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Andy BloxhamGlobal Client Co-Leader for DP World -

Andy WytonSenior Art Director -

Arnaud MaltoffAccount Director -

Brian LewisClient Director -

Chris KirkSenior Copywriter -

Daniel van OtterdijkGroup Chief Communications Officer -

Eleanor BestClient Director -

Emma De La FosseUK Chief Creative Officer -

Jo TatchellHead of Strategy -

Josh TurbillHead of Digital/Technology Sector -

Karin J. RobinsonSenior Director of Strategy -

Lucy BradleyGroup Programme Director/Project Management -

Maha AlQattanGroup Chief Sustainability Officer -

Mary PollardExecutive Director/Sustainability & Social Impac -

Maya GolanDiscovery Strategist -

Peter HallDirector/Creative Technology -

Priscilla MacIntoshProject Manager -

Riley WilsonAssociate Client Director -

Ryan ReddickGroup Creative Director -

Simon QuintonVP DxI -

Sophie VennProducer -

Stefan RongeChief Creative Officer EMEA -

Tom CaslinSenior Designer -

Vickie HenrySenior Account Manager -

Mattias RongeChief Creative Officer EMEA -

D&AD -

Albert Botelho BernardoConcept Designer -

Steve MalkertyHead of Conceptual Design -

Rebecca BallCreative Director -

Holly PurchasePrincipal Writer -

Veronika LokDigital Director -

James WoodsUK Executive Creative Director
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