ABOUT

THE CHALLENGE
Oreo is a beloved and delicious chocolate sandwich cookie known around the world. But it seems only kids know it. We had to increase awareness of Oreo and acquire a positive brand presence amongst our young adults demographics.

THE SOLUTION
We created Play With Oreo, a 3-month long campaign that lets young adult re-connect with their Facebook 'friends' by challenging each other on the Play With Oreo Mobile Site.

Fans could take a silly selfie of themselves and upload it into the games! They can then see themselves rolling, crushing, dunking or jumping online for Oreos. Then all they have to do, is challenge their long-lost Facebook 'friends' to break the ice and start re-connecting with each other.

FACEBOOK
Fans get to share their progress, achievements and high scores on Facebook. They even get to unlock in-game boosters when they share online, prompting even more shares!

THE RESULTS
After 3 months, Play With Oreo mobile site racked up 1,013,117 fans who spent an average of 4 minutes on the site. And out of 7008 players, 57% shared the games with their family and friends on Facebook! Sales even went up by 10% during the campaign period!