Nike | What Are You Working On ? Alexia Putellas by James A Stewart for Source Athlete MediaWho liked - Nike | What Are You Working On ? Alexia Putellas by James A Stewart for Source Athlete Media

James A Stewart Managing Director

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There’s power in consistency and commitment.

“You’re training every day, so you can fail every day. Or succeed every day. Which is training in itself too. And I love that”

In this raw depiction of dedication and passion, Nike gives us the chance to have an honest look into the heart and mind of Alexia Putellas. This project brings us on a stripped-back/BTS-style journey led by Barcelona’s reigning Player of the Year, as she lets us in on the secret of winning five league titles, six Copas de la Reina and a Ballon d’Or, consistency and commitment.

This powerful message was captured beautifully by Director, Laura Sistero and Photographer, Dani Pujalte, who made a visual representation of Alexia Putellas's philosophy that “ Anything worth doing is worth coming to” possible.

It was an honour to assist deliver such a strong message, with such a wholesome team, so a special thank you to Nike, Source Athlete Media, Steve Strand, Kieron Kenlock, Kris Cantrell and Tariq Lee-Grimes. And we’d happily do it all over again!