ABOUT

What is the sound of you?

When Ancestry partnered with Spotify they challenged us to build a creative link between people's affinity for music and their personal heritage. Using Spotify's Web API and first party data, we presented each person with their own unique breakdown of musical styles, from the popular to the obscure, derived from their unique music listening habits.

We then took their new found musical DNA and paired it with the regions of the world where that music originated or took influence from.