ABOUT

ORDO is a refresh of a contemporary musical instrument accessories range comprising of items like cables and stands, which was having a hard time connecting with the audience.

We used the visual character of the cables and tubular stands to influence our bespoke logotype for the new name, developing a simple 'O' marque that resembles a coiled cable, which animates deliciously!

Then we let loose on an expressive and (importantly) distinctive packaging design approach which reflects both the grungy rehearsal and gig spaces contemporary musicians inhabit along with blazing neons; and BIG sound, represented through chunky energetic graphic patterns.

A great opportunity to be loud and proud!