About me

James specialises in digital content creation. A generalist at heart, he takes a cross-disciplinary approach to brand experience, combining a background in communications, moving content, creative technology, social strategy and art direction.

At FITCH since 2012, he was part of the core team that delivered adidas' 'All in or Nothing' campaign at the 2014 FIFA World Cup in Brazil, focusing on cross-channel, responsive communications, from art direction, social, print, digital and OOH. The campaign picked up awards at LIA and the Cannes Lions.

James was also part of the team behind the dynamic identity for the Qatar Football Association, creating a brand that responds to sound, emotion and social media engagement. The 'Be Part of It' campaign for QFA visualised the human emotion and energy created during a football game, increasing social media engagement by 60% in the first two months. The identity was shortlisted at Cannes Lions and was awarded a Silver at Dubai Lynx.

James is an alumni of the Auckland University of Technology in New Zealand, where he received a Bachelor of Design (Hons first-class) specialising in Digital Design. He started his own graphic design company in New Zealand, before selling it and moving to London in 2012.