James Morgan
Motion Graphics Director
ABOUT
New York is a city full of energy and irreverence. The same is true of Crif Dogs, the beloved hot dog institution that's been running for over two decades. While its clientele had grown up, its brand was stuck in old bro-tropes and outdated jokes. To express Crif’s true New York spirit, the city became the canvas. The new visual identity is a mixture of evocative street photography and iconic faces and places that capture the brand’s irreverent nature.
MADEIT CREDITS
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PDTClient
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Design BridgeDesign Agency -
Jacklyn MunckIllustrator -
Khyber JonesVideographer -
Marlee BruningDesign Director -
NinaMarie GirodSenior Visualiser -
Rob ClarkeTypographer -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
D&AD -
Cody HoeraufPhotographer -
Mike PerryCreative Director -
Shang WuClient Manager -
Claire ParkerECD -
Neil WhitfieldCopywriter -
Alice ClappAssociate Strategy Director -
Marlee BruningDesign Director -
James MorganMotion Design Director -
Katie HaslerSenior Designer -
Gregor JohnstoneDesign Director -
Sage LauClient Manager