About me

I'm a Senior Label Manager for Absolute Label Services, working directly with artists, managers and labels to provide everything they need to take their music to market. With 7 years experience I have been delivering successful campaigns across all levels, creating bespoke release strategies to suit the music, artist, budget and fan base.

In this role I run the label/artists day to day release timelines, overseeing the promotional teams, retail marketing, design, manufacturing, direct to consumer stores, social media/digital profiles, build campaigns/strategy and manage the budget to suit the projects goals.
Our most exciting work is when we create a bespoke plan that incorporates traditional physical and digital retail, adding the right mix of promo from radio, press, online and then using social media and advertising to generate the perfect storm and break an artist into the charts.

Before joining Absolute, I worked for mobile music experts Indie Mobile and was lucky enough to