ABOUT

The brief was to design a publication about Fedrigoni's new ultra black paper range, as the client was one of the leading paper companies in Italy, it was crucial that the design suited their high aesthetic standard. A lot of the other students in the class were all coming up with basic ideas, this was something I wanted to avoid as I thought Fedrigoni would want something fresh and original. I came up with a concept involving animals to represent the weights of each ultra black paper, each animal represented each weight.