James Dewar
Senior Creative
ABOUT
CHALLENGE: Fujitsu Services is respected for its non-pushy approach. The challenge? How to promote a brand that is proudly the master of understatement
INSIGHT: Positioning Fujitsu Services as the first among equals in an increasingly consortia lead sector enables the brand to be known by competitors and customers as the trusted partner of choice
RESULT: Fujitsu embraced an organisational obstacle and communicated it as a unifying brand attribute – enabling the organisation to become 'prime' supplier in consortia led programmes
Back to Repositioning Fujitsu Services project
Irina Eller
Graphic Designer, self employed
Estonia