ABOUT

CHALLENGE: Expand the Andrex Skin Kind brand into new markets

INSIGHT: The product, enriched with Aloe Vera and Vitamin E, is kinder to skin

SOLUTION: Associate the product with health and wellbeing, an expanding market. Show your skin a little love is an informative A–Z of skincare advice

RESULT: Distributed nationwide at point of sale the leaflet gave Andrex an authoritative voice within new markets